The BlackBerry maker Research In Motion was the enterprises choice for company provided phones. It has seen its dominant 19.9 percent market share in 2009 for smartphones dwindle to about 4.7 percent this year. Slowly but steadily, Apple now is the choice in the enterprise market place beating RIM and expected to maintain its dominance until at least 2016. Apple recently announced that more than 80 percent of large companies are trying out its iPhones and iPads for employee use. In 2012, an estimated 87.7 million smartphones have been in use by enterprises and Apple accounted for 37.1 million of it while BlackBerry accounted only for about 5.2 million units.
Moving forward there are few issues for Apple. It doesn’t customize any of its products. It also doesn’t partner with any software developers to target any specific industry. So, it has only “one size fits all.” On the other hand, very aggressive Samsung Electronics works with many enterprises and industries, and willing to come up with specific products. Moving forward this may become an issue for Apple to maintain its recent achievement in enterprise business world. Samsung makes devices that run on Google’s Android operating system. Another competitor for Apple is Microsoft. It introduced Windows Phone 8 in October 2012.