The Chinese Internet search engine giant Baidu is growing much faster than Google. In China, Baidu.com is the most popular website. More than 81 percent of searches are carried out on Baidu in China and Baidu falls into the elite top five sites in the world. Online search based advertising revenue generates more than 79 percent of its annual income. The Internet penetration rate in China is around 42 percent and therefore, it has more room to grow in China. Also, it is still mainly a search engine and carries lot more possibilities to branch out into other aspects of the Internet such as maps, games and mobile platforms.
The absolute leadership in worldwide search belongs to the US based Google. It captures more than 87 percent of the US search market and has a solid presence in Canada, Europe, Latin America and the Asia-Pacific region. It has been blocked by the Chinese government giving the advantage to its Chinese rival Baidu. When it comes to competition, Google is anti-competitive and provide many services to its customers and visitors who are hooked onto their services. More than 90 percent of Google’s revenue comes from search services.