Today the most popular search engine in China is Baidu.com. It claims more than 81 percent of the Chinese search traffic and rank within the top five worldwide search sites. Google on the other hand is the unquestionable worldwide leader in search engines. It has more than 87 percent of the U.S. search market share and it is the dominant search engine in Latin America, Canada, Europe and the Asia-Pacific region. One reason why Baidu is the dominant search engine in China is Google has been banned in China by its government.
When it comes to future growth, Baidu has lot more room to grow in China. It is still mainly a search engine and there is room to venture into online games, video streaming, mobile search and other services, and online travel services. It appears that it is vigorously following the Google modal in acquiring many diversified businesses. Google on the other hand, is more and more becoming a behemoth and taking steps to solidify its dominant position by crushing its competitors. Its revenue dominated by advertising income and increasingly providing products geared for mobile growth, operating systems and platforms. It crushes its competition by acquiring many up and coming technology startups.