New e-reader from is introducing a new e-reader called The All-New Kindle Paperwhite for $ 119 with Wi-Fi and $179 with Wi-Fi and 3G just in time for the upcoming holiday season. The unit is acclaimed for not having glare and for its e-ink technology. It weighs 7.3 ounces compared to Apple’s iPad Mini that weighs 10.9 ounces. Not only that, it is undercutting the much anticipated Apple’s iPad Mini by $100 hoping to grab more sales. Its battery is expected to last eight-weeks with two GB storage. The device also carries Amazon’s page numbers as well as remaining reading time for a chapter and the book. The best part is that it contains a system to flag an event or page that you like to visit while keep reading. Amazon started selling Kindle two years after Apple started its tablets.

Amazon introduced its family of Kindle e-readers six years ago. Today the whole Kindle system in addition to the e-reader includes digital books, music, movies and more estimated at north of $23 billion. Amazon has a policy not to disclose sales figures except for what is required by the Securities and Exchange Commission. Therefore, exact number of units sold worldwide is not available except for many varied estimates.

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