It was only a matter of time before it happened, and so Transformers: Revenge of the Fallen has the honor of being the first movie on a USB thumb drive. The product is the result of the deal between Paramount Digital Entertainment and Kingston Digital. “This unique agreement enables PDE to make available its entertainment offerings on USB and SD cards,” said Alex Carloss, EVP and GM of Paramount Digital Entertainment. “As more and more movies are viewed on computers and other portable devices, having a relationship with Kingston will become increasingly important to Paramount for years to come.”
The movie will use the Kingston 4GB “DataTraveler I” USB drives as part of bundle packages and for sale. Kingston covers all DataTraveler drives with a five-year warranty and 24/7 tech support for that period.
Transformers: Revenge of the Fallen, is now available at all OfficeMax stores for the princely sum of $29.99. The pricing has raised a few eyebrows, considering the Blu-ray version of the movie is cheaper and Kingston has not said anything about their product being in HD format. Since a normal DVD (single layer) can hold only 4GB of data, one can only assume the quality of the movie will be as good or less than that of a DVD movie. There is no information about DRM, and if the movies have copy protection mechanisms. However, since most laptops now ship without optical drives and with Carloss’s statement in mind the USB alternative just might be the way forward.