How to Make Effective Display Ads

By Ted Dhanik 

Online display ads are posted on websites that are geared towards a specific target audience.  They are incredibly powerful marketing tools that have been shown to increase sales and clients for many companies worldwide.  Display advertising can be used to accomplish specific goals for a business’ marketing aims such as increasing website traffic and brand recognition.

In this digital age, advertisers have to consider the variety of platforms that viewers use and observe display ads on every single day.  Computers, mobile devices, and tablets all feature different types of ads which means advertisers need to come up with a myriad of ads for the diverse mediums available.

In order to make a display ad achieve its intended goals, it’s important to follow a few key steps.   Firstly, consumers respond better to one image than when many different messages or images are used.  Due to this, advertisers need to put a lot of thought into one image that delivers the right point.  Display ads need to have a specific intention behind them.  The goal of these ads is to induce a reaction or thought in the minds of viewers and potential clients.

Another crucial factor in an ad is the copy involved.  Just as with the image, it’s important to aim for a simple and clear message.  Most experts recommend fewer words rather than a lot of text.  Ads should be succinct, clear, and relatively universal.  The key is to choose a short memo that delivers an influential message.

Author bio: Guest post is submitted by the president and co-founder of engage:BDR, Ted Dhanik.  engage: BDR offers advertisers state-of-the-art marketing solutions, advanced technology, and custom programming.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik is a leading consultant when it comes to banner and display advertising.

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